Even the feds can make mistakes when it comes to approving new products like powdered alcohol.
According to USA Today, a product called “Palcohol” gained widespread attention online after it was reported that the feds had approved the powdered alcohol, including vodka and rum varieties. But a representative for the Alcohol and Tobacco Tax and Trade Bureau (TTB) said in an email to The Associated Press that the approvals were issued in error.
TTB is a sub-unit of the U.S. Department of Treasury.
On its website, Palcohol said it would offer six varieties of powdered alcohol, including vodka, rum and four cocktails – Cosmopolitan, Mojito, Powderita and Lemon Drop. The site says that a package of powdered alcohol weighs about an ounce and can fit into any pocket. It warns people that the powder should not be snorted.
The Lehrman Beverage Law Blog also pointed out more recently that the Palcohol company surrendered its seven approved labels.
“The person that pushed this through must be very patient or lucky and/or good. The product seems highly likely to raise a large number of legal issues and controversies.”
Indeed. States are already passing laws to ban powdered alcohol, just in case.